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Customized Digital Strategies for Your Unique Business Needs

Looking for a strategic partner to transform your business and unlock its true potential? As a decision-making leader, you understand the value of an expert team that works as your in-house marketing department, but without the added cost. You're ready to turn your website into a lead generation powerhouse and uncover hidden opportunities through data-driven insights. Yet, you've been held back by the time, cost, and perhaps previous experiences that left you skeptical about the true value of digital marketing.

Benefit from a strategic partner that provides the expertise of an in-house marketing department at a fraction of the cost.

Transform your website into a lead generation powerhouse, driving targeted traffic, increasing conversions, and expanding your business reach.

Leverage data-driven insights to uncover hidden opportunities and enhance your strategic decision-making.

It's time to break through the barriers. With our Digital360, we bring together the best of strategic planning, innovative technology, and a bespoke approach tailored to your unique needs. Don't let previous setbacks dictate your future success. 

Start your journey towards transformative growth today.


Unraveling the Complexity of Marketing Strategy

Crafting an effective marketing strategy is often a more complex, time-intensive endeavor than most business leaders anticipate. It necessitates significant initial investment and meticulous planning. Some business leaders might be aware of this complexity, yet they hesitate to invest the time and resources simply because they're unsure of where to start.

online marketing strategy

Important Insights to Consider

  • According to research by Salesforce, a staggering 91% of Chief Marketing Officers believe constant innovation is crucial to maintaining competitiveness in the market. This underscores the importance of a well-structured, flexible marketing strategy in today's fast-evolving business landscape.
  • A survey by Content Marketing Institute found that 61% of the most successful content marketers have a documented strategy, as opposed to only 14% of the least successful. This highlights the correlation between a formalized strategy and marketing success.
  • 45% of businesses do not have a clearly defined digital marketing strategy, according to a report by Smart Insights. This emphasizes the prevalent gap in strategic planning and the potential competitive advantage a well-structured strategy can provide.

Relief is Within Reach:

Lighten the Load with Professional Help

So why engage a digital marketing agency to lay this critical foundation for your business? Partnering with a seasoned team of professionals will alleviate the responsibility of building a customized strategy that aligns with your specific business objectives. This allows you to focus on what you do best - running your business.

New Vantage Point:

The Advantage of an Outside Perspective

While your team's proximity to the day-to-day operations of your business is indispensable, this closeness can sometimes obstruct an objective view of potential solutions for the broken processes within your sales and marketing systems. Collaborating with an external team can provide a fresh perspective, guiding you towards improved strategies and greater operational efficiency.

Making it Happen:

Accountability for Effective Implementation

Unfortunately, it's all too common for companies to engage consultants only to receive an elaborate report that ends up collecting dust. Without a solid implementation plan and continuous accountability, the investments made in time and money could be squandered. By partnering with an agency committed to keeping you on track, you can be sure that the process will yield a return on your investment. This is the value of having a dedicated, professional partner guiding you on your journey to marketing success.

Importance of Digital Strategy

In today's competitive business landscape, having a well-thought-out digital strategy is essential for success. It encompasses every aspect of your online presence, from website design and optimization to marketing and advertising. A focused digital strategy will help you reach new customers, strengthen your brand, and drive business growth. With the ever-increasing number of internet users and the rapid evolution of digital technologies, businesses must adapt and stay ahead to thrive in today’s online world. A customized marketing strategy not only ensures that you stay relevant but will also open up endless opportunities for the growth and expansion and expansion you are looking for that aligns with your business goals.

Introducing the Digital360 by BeResponsive Media

This guide will walk you through the steps of our Digital360 process and how it will benefit your business. The Digital360 empowers your business by leveraging cutting-edge techniques, data-driven insights, and industry best practices, ensuring that your online presence stands out from the crowd. We're here to support you every step of the way on your journey to digital success. So, let's dive in and discover the world of possibilities that await your business through a Digital360.

Our Proccess Outline

  • Step 1: Consultation
  • Step 2: Data-Driven Analysis
  • Step 3: Digital Landscape Evaluation
  • Step 4: Defining Target Audiences
  • Step 5: Presenting Your Custom Digital Strategy
  • Step 6: Implementation and Monitoring
Optimize Growth Opportunities

Step 1: Consultation

The consultation is the crucial first step in laying the groundwork for your customized digital strategy. In this 1 – 2-hour meeting, our team focuses on understanding your business goals, ensuring that our strategic recommendations are tailored to your unique needs and objectives.

Getting to Know Your Business

During the consultation, we take the time to learn about your company's values, products or services, and industry. We also spend time understanding your target customer and your current sales process. As we get to know your business, we can better identify your strengths, weaknesses, and opportunities for growth. This knowledge enables us to craft a digital strategy that aligns with your brand identity and sets you apart from your competitors.

Establishing Clear Goals and Objectives

An effective digital strategy is built on clear, achievable goals and objectives. During the consultation, we work with you to establish these benchmarks, ensuring that our proposed solutions are focused on driving tangible results. By setting measurable targets, we can track your progress and optimize the strategy as needed to maximize your return on investment.

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Building a Collaborative Partnership

We believe in the power of collaboration. The consultation serves as an opportunity to build a strong partnership between our team and your business. We encourage open communication and feedback, ensuring that our digital strategy aligns with your needs and expectations. Together, we'll create a roadmap for success that reflects your unique business goals and sets the stage for a fruitful, long-term partnership.


Identifying Opportunities and Challenges

The consultation also involves identifying potential opportunities and challenges in your digital landscape. By analyzing your current online presence, we can pinpoint areas where you excel and those that require improvement. We have the tools and experience to provide you with insights and data on your competitors. . Having this information will show you where some gaps exist and provide opportunities to catch up to them or widen the gap in areas where you excel. With this information, we'll develop a comprehensive strategy that capitalizes on your strengths and addresses your weaknesses, setting your business on the path to digital success.

As the foundation of the Digital360 process, the consultation plays a vital role in shaping your digital strategy. By taking the time to understand your business and establishing a collaborative partnership, we ensure that our solutions are tailor-made to help you achieve your goals and thrive in the online world.

Step 2: Data-Driven Analysis

To ensure the success of your digital strategy, we employ data-driven techniques to guide our decision-making process. We can make informed decisions by analyzing key metrics and trends and tailor your digital marketing efforts for maximum impact.

SEO & Keyword Rankings

A crucial component of your digital strategy is optimizing your website for search engines. Search engine optimization (SEO) involves a comprehensive understanding of keyword rankings and how they impact your website's visibility in search results. Because the customer journey begins online, you need to know the exact words that your ideal clients are typing into a Google search window. We conduct in-depth keyword research to identify:

  • High-performing keywords you currently rank for
  • Potential target keywords that could drive more traffic from your target customers
  • Competitive keywords you share with your competitors
  • Keywords your competitors rank for that you should also be ranking for

We then develop an SEO strategy that includes on-page and off-page optimization techniques to improve your website's visibility and drive more organic traffic. Having more of the right customers on your site will yield more leads and, ultimately, more sales.

Digital Advertising Analysis

Advertisement analysis is another essential aspect of our data-driven approach. We assess your current advertising efforts across various platforms and examine key performance indicators (KPIs), such as:

  • Conversions: The number of desired actions, such as purchases or sign-ups, resulting from your ads
  • Cost per click (CPC): The average amount you pay for each click on your ads
  • Click-through rate (CTR): The percentage of ad impressions that lead to clicks

By analyzing these metrics, we can identify areas where you might be wasting resources and recommend more efficient ad strategies to maximize your return on investment (ROI). We also consider factors like audience targeting, ad creatives, and bidding strategies to optimize your ad campaigns and drive better results. Almost every time we do a digital ads audit on a new client's accounts, we find opportunities to save them money on ad spend waste and yield more focused ads that increase conversion rates.

User Behaviour Analysis and UI/UX

To optimize your website for user experience (UX), we need to understand how visitors interact with your website’s design, content, and calls-to-action (CTA’s). User behaviour analysis involves examining key engagement metrics, such as:

  • Bounce rate/engagement rate: : The percentage of visitors who leave your site after viewing only one page
  • Time on site: The average amount of time users spend on your website
  • Conversion rate: The percentage of visitors who complete a desired action, or CTA, such as making a purchase or signing up for a newsletter


We also analyze your site's user interface (U/I) as well as the user experience (UX). We heatmap the customer journey and provide recordings of user sessions that will show you trends we see. By analyzing these metrics and trends, we can identify potential obstacles to user engagement and recommend improvements to your website's design, content, and navigation.

digital marketing strategy

Analyzing Website Traffic

Understanding your website's traffic patterns is essential for optimizing your digital strategy. We analyze various aspects of your website traffic, including:

  • Traffic sources: Identifying the channels driving visitors to your site (e.g., organic search, paid search, social media, referral, etc.)
  • User demographics: Analyzing the geographic location, age, and other characteristics of your target audience(s)
  • Most visited pages: Determining which pages on your site attract the most visitors

This analysis helps us gain valuable insights into your audience's preferences and behaviors, allowing us to fine-tune your digital marketing efforts and target the right users with the right content.

Industry Trends

Staying competitive requires a keen eye on industry trends. Our team equips your business to seize new opportunities by continuously analyzing:

  • Emerging technologies and platforms: We identify new digital tools that can provide your business a competitive edge.
  • Changes in consumer behaviour and preferences: We monitor shifting trends to ensure your strategies align with your customers' evolving needs.
  • Competitor strategies and tactics: We analyze competitors to understand their approach and identify areas where your business can stand out.

By leveraging industry trends, we help you pinpoint new opportunities, revamp your digital marketing efforts, and maximize your potential for business growth. Armed with this knowledge, you'll be better equipped to navigate the future and seize opportunities as they arise.

Step 3: Digital Landscape Evaluation

In this phase of the Digital360 process, we conduct a comprehensive evaluation of your company's digital landscape. This evaluation is crucial for identifying areas of improvement and opportunities to align with Google’s best practices and prepare for online growth. The Digital Landscape Evaluation includes the following sections:

Website Assessment

Our team evaluates various aspects of your website to ensure it's optimized for both search engines and user experience. The assessment includes:

  • Website architecture: Analyzing the foundation of your site to ensure the platform it is built on (CMS) is up-to-date and secure
  • Content quality: Assessing the relevance, clarity, and value of your website's content
  • Technical SEO elements: Examining the technical aspects of your site, such as page load speed, mobile-friendliness, and proper use of meta tags
  • Off-site backlinks: Analyzing the quantity and quality of links pointing to your site from other websites, as these can impact your search engine rankings
  • Visual design: Evaluating the aesthetics of your site, including layout, colour scheme, typography, and imagery, to ensure it aligns with your brand identity and engages visitors
  • Mobile responsiveness: Assessing how well your website adapts to different screen sizes and devices, ensuring a seamless experience for users across various platforms

By examining these aspects of your website, we can pinpoint areas for improvement and develop a tailored plan to enhance your online presence, drive user engagement, and increase conversions.

Online Reputation

Your online reputation plays a significant role in shaping your brand perception and influencing customer decisions. We evaluate various aspects of your online reputation, including:

  • Reviews: Analyzing customer reviews on platforms like Google, Facebook, Yelp, and industry-specific sites to identify trends and strategies for improvement
  • Ratings: Examining your average ratings across different platforms and comparing them with competitors
  • Comments: Monitoring social media comments, blog posts, and forum discussions about your company to gauge public opinion and identify potential issues

Social Media Analysis

Social media is a powerful tool for engaging with customers and promoting your brand. Our team conducts a thorough analysis of your social media presence, including:

  • Posting frequency and timing: Assessing how often you post content and whether it aligns with peak engagement times for your target audience
  • Content relevance and quality: Evaluating the types of content you share and how well it resonates with your audience
  • Competitor comparison: Analyzing your competitors' social media strategies to identify opportunities for differentiation and improvement
  • Platform selection: Determining which social media platforms are most effective for reaching your target audience and achieving your marketing goals

We evaluate your digital landscape so we can identify areas for improvement and develop a customized plan to optimize your online presence and drive business growth.

Step 4: Defining Target Audiences

Identifying the right audience segments helps us tailor your digital strategy to reach the people most likely to be interested in your products or services. This approach increases the efficiency of your marketing efforts and boosts the chances of converting prospects into loyal customers.

online marketing target audience

Understanding Your Customers

To define your target audiences, we dive deep into understanding your existing customers' demographics, preferences, and behaviours. We analyze their pain points, needs, and desires to identify the characteristics that define your ideal customer. By understanding your customers clearly, we can create ideal client personas (ICP’s) or dream client avatars (in a separate project) or work or build our strategies off of ones you already have that will guide your digital strategy and inform your content, messaging, advertising tactics, and sales processes.

Segmenting Your Audiences

Different audience segments may require different marketing approaches. During the consultation, we work with you to segment your target audiences based on various factors such as age, gender, location, interests, and purchasing behaviour. This segmentation enables us to tailor your digital strategy to address each group's unique needs and preferences, resulting in more targeted and effective marketing efforts.

Identifying Opportunities for Expansion

Defining your target audiences is not only about understanding your current customers but also about discovering untapped markets and opportunities for expansion. During the consultation, we evaluate potential new audiences your business could benefit from targeting. We can help you broaden your reach and grow your customer base by identifying these opportunities.

Defining target audiences is a critical component of the consultation process. It allows us to create a digital strategy that speaks directly to the people who matter most to your business. By understanding, segmenting, and expanding your audiences, we can ensure that your marketing efforts are focused, efficient, and effective in driving growth and success.


Step 5: Presenting Your Custom Digital Strategy

At this stage of the Digital360 process, we present you with all the analyses we have completed and our strategic recommendations for each section in a 90-minute meeting. We detail the proposed strategy, discussing the rationale behind our suggestions and highlighting the potential benefits for your business. We aim to create a comprehensive, tailored digital strategy that supports your goals and drives meaningful results.

Reviewing the Strategy Together

During the presentation, we encourage open dialogue and collaboration, inviting you to ask questions, provide feedback, and share your thoughts on the proposed strategy. This interactive approach ensures our recommendations align with your expectations, vision, and business objectives.

Customized Solutions for Each Aspect of Your Online Presence

Our custom digital strategy covers all aspects of your online presence, including website design and optimization, SEO, advertising, social media, and target audience identification. We provide actionable recommendations for each area informed by our data-driven analysis tailored to your unique business needs. We will give you the top things to implement to drive your business forward over the next year.

A Roadmap for Implementation and Success

After presenting the strategy, we can work with you to create a detailed roadmap (monthly marketing calendar) for implementation. This roadmap outlines the steps and timelines for executing the proposed changes, ensuring a smooth and efficient process. We offer ongoing support and guidance as needed, helping you navigate any challenges that may arise along the way.


Our Digital360 process empowers your business to thrive and stay ahead of the competition.

Marketing Content

Step 6: Implementation and Monitoring

Once the custom Digital360 strategy has been presented and the roadmap for implementation has been established, it's time to implement the plan. At this stage, you have the flexibility to decide how you would like to implement the strategy. You can begin implementing with your own team members or as a hybrid integration that includes our team where you need us. Our company is also fully equipped to handle every aspect of the implementation process, ensuring a seamless transition and optimal results.

online marketing services from digital agency

Comprehensive Implementation Services

Our team of experienced professionals is capable of handling:

  • Updating your current site or developing a newly designed website from scratch
  • Writing SEO-optimized content for your website pages and blog posts
  • Injecting targeted keywords into existing web copy, page titles, descriptions, and ALT Tags
  • Creating and managing digital advertising campaigns
  • Providing rebranding and design services
  • Managing your social media strategy

Alternatively, if you prefer to handle certain aspects of the implementation in-house or work with other partners, we can collaborate with you to ensure a smooth and coordinated process.


Ongoing Monitoring and Support

After the implementation is complete, our team continues to monitor the performance of your digital strategy, using key metrics and analytics to gauge success. This ongoing assessment enables us to identify areas for improvement, make data-driven adjustments, and ensure that your strategy remains effective in driving growth and achieving your business goals. We will meet with you regularly (monthly or quarterly) and provide reports that help you see the successes of your implementations. As your partner in digital marketing, we also provide ongoing support and guidance to help you navigate any challenges that may arise. We're committed to working closely with you to ensure that your digital strategy delivers the desired results and sets your business on the path to success.


By offering a comprehensive range of implementation and monitoring services, we empower you to focus on what you do best—running your business—while we take care of optimizing your online presence. With our Digital360 process, you can rest assured that your digital strategy is in capable hands, working to drive sustainable growth and keep you ahead of the competition.

Summary of the Digital360 Approach

Time to Prioritize Your Digital Strategy:

It's no longer optional to consider digital strategy as a part of your business. If you haven't prioritized this yet, it's time to start.


Team Engagement is Crucial:

Consider convening your executive leadership team to discuss the current strategy and its inefficiencies.


Hiring Skilled Marketing Staff is Paramount:

You might need to hire a couple of new team members who have a solid background in digital marketing strategy, its tools, and implementation.


Importance of Competency:

Remember, for this strategy to work effectively, they absolutely MUST know what they are doing. There's no room for trial and error here.


The Impact of a Custom Digital Strategy:

A well-crafted digital strategy can increase Google traffic, boost lead generation, and enhance sales conversions.


Tangible Results Matter:

If your current strategy isn't producing noticeable results, it's time for a change.


A Pathway to Business Growth:

This is the route to growing your business and achieving your key objectives.

Industry Challenges:

The struggle to recruit digital marketing staff who can conduct in-depth research, develop an all-incompassing strategy, and ensure its effective implementation for a return on investment is real. A report from McKinsey in 2020 mentioned that 87% of organizations reported skill gaps as being one of their top challenges.


Staff Turnover Issues:

As of 2022, the turnover rate in marketing agencies averages around 30% per year. To put this in perspective, imagine a team of six people from an agency working on your account - statistics predict that within 12 months, two of those team members will be replaced. This high turnover rate underscores the challenges of maintaining continuity and expertise in your digital marketing strategies.


Website Traffic Statistics:

Your current website could fall within the 90.63% of websites that see no traffic from Google Link


The Power of an Effective Digital Strategy:

A robust digital marketing strategy and its implementation can defy these statistics.


Understanding the Process:

It's important to know HOW to implement this process effectively.



Ask yourself if you need help or if you need a strategic digital marketing partner. Taking action on these needs can make all the difference.

Remember, help is just a step away.

Take The First Step

We commit to steering your business towards predictability, trustworthiness, and profitability. Whether in-person or virtually, join our in-depth 90-minute Double Your Sales Discovery Session to jump-start your sales growth narrative today.

Not quite sure yet? 
No problem!

We're excited to offer you a free Digital Snapshot with no catch, no commitment, and no expectations on our part. This report, crafted by our team of experts (not automated software), will provide you with a few initial insights into your current digital presence.

Your Free Digital Snapshot Will Show:


A comparison of how your website is performing against your competitors


Discover the keywords currently driving customers to your website


Uncover actionable strategies to drive more leads and attract visitors to your site


The Websites of Your Top Three Competitors (We ask for your competitors’ websites because this will help us show you how you compare to them digitally.)

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