Most digital marketing experts will tell you that you need to target exactly who you’re selling to, and we agree entirely. The big question is, HOW exactly do you do that?
Search the internet for anything along the lines of target clients or digital strategies. You’re likely to find loads of information about Ideal Client Profiles (ICPs), Dream Client Avatars, or Customer Personas. Some sites will even give you templates so you can do this yourself.
However, there are few people we’ve come across that can do this themselves, and you know why? It’s because you’re too close to your business and dealing with your customers on a day-to-day basis to get alignment with your leadership team on WHO you’re trying to reach. What customers do you want MORE of?
The reality is you don’t just want more customers, you want more of the RIGHT customers!
As a digital marketing agency, one of the processes we take people through is creating a dream client avatar. It’s not just about your products or services, but more about which type of customer you aim to sell to.
Where and how are you trying to connect with these people emotionally? What are their initial objections to the types of products and services in your industry, and how do you overcome those? What will stop them from taking action to buy or to contact you for more information? How do you target them so that you’re speaking the language that resonates with them?
If you’re interested in talking more about this with a professional digital and brand management agency, our team has a very defined and proven process for going through the dream client avatar, and we would love to talk to you about how we can help you get more of the RIGHT customers for your business.