One simple and FREE way to do this is by using Google My Business.
Most of you have probably heard of Google My Business. This online marketing tool is excellent at helping you capture local leads and improving your digital brand management. But the real question is: are you keeping your profile up to date?
Google loves to serve accurate information. If your profile is updated regularly, it will know that your information is correct and may place your brand ABOVE your competitors.
Using Google My Business, you automatically have an advance on your competition. Let’s say, for example, you’re in the restaurant industry, and you are choosing to remain open over an upcoming holiday. What’s the best way to let online users know? By updating your Google My Business profile, of course!
Why? Because when someone is searching online, and both you and your competitors’ Google listings are in their search results, a customer will have more confidence in the business whose information is updated and accurate.
How do you update those special hours? All you need to do is log in, edit your profile, and under the info tab, you can update your special hours.