In the early stages of any business, it’s tempting to pursue every lead that comes through the door. However, not every client is a good fit, and chasing the wrong ones can quickly drain your resources. BeResponsive Media’s Co-Founder, David Tonen, reflects on this in a recent LinkedIn post, where he shares the lessons he has learned from working with clients who didn’t value BeResponsive Media’s expertise. These “wrong fit” clients often demanded more for less and contributed little to the company’s long-term growth.
David highlights the importance of refining your company’s sales process strategies and clearly defining ideal client profiles to attract the right type of leads. By focusing on clients who align with your strengths and expertise, businesses can achieve more consistent profitability and better results for both parties.
If you’re interested in learning more about sales process steps for your business and the B2B lead generation strategies BeResponsive took to make this shift, you can read David’s full post here. His insights are a great read for any senior manager looking for a more seamless lead generation process.
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