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Branding Services

Design that reflects your brand's unique identity.

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What is Branding?

Branding is a crucial aspect of any business. It defines who a company is and what it stands for. It is the sum of everything people think when they hear your company name. Branding is your reputation, your people, your appearance, and your culture all rolled into one.
Number designed by BeResponsive Halifax Media Company

Your Reputation

Your reputation is what people have heard about your business. It is the stories passed on from person to person, and the image people have in their minds when they think of your company. A strong reputation can help to attract new customers, while a poor reputation can turn them away. Be aware of what people are saying about your business so you can take steps to address any negative or incorrect perceptions.
Number designed by Halifax graphic design

Your Appearance

Your appearance is the first thing that customers see and experience when they come into contact with your business. Everything from your logo, branding, and website to your store or office design and even the uniforms worn by the team. The quality of your products and services should reflect your brand to ensure a positive impression is made on potential new customers.
Number designed by Marketing company halifax

Your people

Your people are the face and personality of your business. The service they provide is a reflection of the values and culture of the company. Your people are the ones who interact with customers daily. The ones who represent your company to the world. They should be knowledgeable about products and services so they can provide excellent customer service.
Number designed by graphic design company Halifax

Your culture

Your culture is the overall experience that customers have when they do business with you. It is the way that you treat your employees. The integrity with which you handle customer complaints. The way that you give back to your community. A positive culture can help to create loyal and lifelong customers who feel a connection with your brand that goes beyond the products and services you offer.

Our team of experts specializes in a wide range of branding services, including:

Brand Identity Development

In 2023, creating a unique and memorable brand identity is more important than ever. In an era where variety is endless and markets are oversaturated - powerful, unique, and on-trend branding can make you stand out to new customers. It can lift a business's rapport, build audience trust, and drive long-term success.

Our branding agency will work with you to develop a cohesive identity that reflects your core values and resonates with your target audience using these six key elements of branding:
halifax logo design

Logo Design Services

The logo is the most recognizable and memorable aspect of a brand. It serves as a visual symbol of a company's identity. A logo should be simple, easily recognizable, and timeless. In 2023, it needs to be scalable and versatile enough to be used across various mediums and platforms. A great logo should communicate the company's values, mission, and message simply and effectively. It should help establish brand recognition, create a visual hierarchy, and even influence consumer behaviour.

Colour Theory

Colour plays a powerful role in branding. Colour creates a cohesive visual identity across all touchpoints, from the website to packaging, advertising and more. It can evoke certain emotions and associations. It can strongly influence your brand's perception by evoking certain emotions and associations. A great colour scheme can establish brand recognition, making it more memorable, recognizable, and desirable compared with competitors.

branding agency Halifax
branding agency Halifax

Colour Theory

Colour plays a powerful role in branding. Colour creates a cohesive visual identity across all touchpoints, from the website to packaging, advertising and more. It can evoke certain emotions and associations. It can strongly influence your brand's perception by evoking certain emotions and associations. A great colour scheme can establish brand recognition, making it more memorable, recognizable, and desirable compared with competitors.

halifax graphic designer

Graphics and Icons

Graphics not only enhance the appearance of your brand but also allow for the creation of new material without relying too heavily on your logo. Illustrations, animations, and infographics can be used across different platforms and touchpoints. Graphics are used to educate consumers, mock up products, and create brand cohesion across websites, social media, packaging and advertising.

Shape & Packaging Design

Shape is where product design comes into play. As mentioned, standing out from the competition is harder today than ever before. Creating a unique and innovative product shape that accurately represents your brand and resonates with your target audience is the best way to overcome this. By thinking outside the box and creating something unique, your brand can create a sense of intrigue and a "gotta have it" feeling among consumers.
package design by branding company
package design by branding company

Shape & Packaging Design

Shape is where product design comes into play. As mentioned, standing out from the competition is harder today than ever before. Creating a unique and innovative product shape that accurately represents your brand and resonates with your target audience is the best way to overcome this. By thinking outside the box and creating something unique, your brand can create a sense of intrigue and a "gotta have it" feeling among consumers.
brand management photos

Imagery Selection

The images you choose for your marketing and advertising efforts should be consistent and possess similar qualities. They should accurately represent your brand and resonate with your target audience, whether using stock images or, better still, shooting unique photos in-house. Companies should have a uniform editing style. Using branded filters and presets can ensure your imagery conveys the same message, no matter where it is used.

Typography

Choose typefaces that check off both of the following criteria: 1) reflects your brand's personality, and 2) are easily legible. The typeface and brand font can be inspired by the style of your logo or be something completely different – as long as it's complimentary. Either way, be sure that the chosen typography meshes well with the brand's other elements - as fonts, like colours, can evoke feelings that must match your brand's personality and fit within the culture of your industry.
typography by halifax logo designer
typography by halifax logo designer

Typography

Choose typefaces that check off both of the following criteria: 1) reflects your brand's personality, and 2) are easily legible. The typeface and brand font can be inspired by the style of your logo or be something completely different – as long as it's complimentary. Either way, be sure that the chosen typography meshes well with the brand's other elements - as fonts, like colours, can evoke feelings that must match your brand's personality and fit within the culture of your industry.

Brand Strategy

Brand strategy is the foundation behind a logo, colour palette, or website (although these are intangible elements that drive brand awareness, equity, and sentiment over time). Simply put, the goal of a successful branding strategy is to make your brand known to your target customers. Let people know its purpose and what makes it unique. The strategy is a flexible, long-term plan that should be monitored and tweaked based on its effectiveness. A strong brand strategy lays the foundation for all of your marketing efforts. Our team will help you define your brand's mission, vision, and values, as well as identify your target audience and unique selling points.

So, what are some of the elements that go into creating a successful brand strategy?
our purpose at Halifax logo designer

Purpose

Your reputation is what people have heard about your business. It is the stories passed on from person to person, and the image people have in their minds when they think of your company. A strong reputation can help to attract new customers, while a poor reputation can turn them away. Be aware of what people are saying about your business so you can take steps to address any negative or incorrect perceptions.
our values at Halifax branding agency

Emotion

Your appearance is the first thing that customers see and experience when they come into contact with your business. Everything from your logo, branding, and website to your store or office design and even the uniforms worn by the team. The quality of your products and services should reflect your brand to ensure a positive impression is made on potential new customers.
logo tips at Halifax design agency

Consistency

Your people are the face and personality of your business. The service they provide is a reflection of the values and culture of the company. Your people are the ones who interact with customers daily. The ones who represent your company to the world. They should be knowledgeable about products and services so they can provide excellent customer service.
brand direction example from branding halfiax

Flexibility

Your culture is the overall experience that customers have when they do business with you. It is the way that you treat your employees. The integrity with which you handle customer complaints. The way that you give back to your community. A positive culture can help to create loyal and lifelong customers who feel a connection with your brand that goes beyond the products and services you offer.

Brand Management

Your people are the face and personality of your business. The service they provide is a reflection of the values and culture of the company. Your people are the ones who interact with customers daily. The ones who represent your company to the world. They should be knowledgeable about products and services so they can provide excellent customer service.
Elements of Brand Management

Elements of Our Brand Management Services

Brand Analysis and Research

The first step is thoroughly analyzing your current brand and market position by researching your competitors and identifying your unique selling points and value propositions.

Target Audience Identification

Once we understand your brand and market position well, we begin to identify your target audience. We create avatars using demographic info like age, gender, income, interests, problems, needs, and hesitations.

Brand Strategy Development

After the avatars are established, it's time to draw up a brand strategy. You should know all about what this involves because you read it in the section above (right?).

Brand Identity and Visual Design

Now it's time to design. Logos, colours, graphics, and more (you read about this above, too, we hope). Creating a brand guide is important to ensure the long-term stability of all your hard work in establishing your brand benchmarks.

Brand Marketing Campaign Planning and Execution

Ready to be noticed? This is where we work with you to plan and execute brand marketing campaigns that get the right eyes on your company. This includes developing social media content, creating email campaigns, developing website content, and launching digital ads.


Ongoing Brand Monitoring and Support

Ready to be noticed? This is where we work with you to plan and execute brand marketing campaigns that get the right eyes on your company. This includes developing social media content, creating email campaigns, developing website content, and launching digital ads.

BeResponsive Media will guide you well

Book a consultation over a cup of coffee

Our branding company can help, whether you are just starting your business, relaunching it, or refreshing your brand, you need to begin a conversation with an experienced team that will ensure you do this process with excellence.

Looking for a branding agency?

Let's Talk!

No Commitment, no cost. Just a conversation about your organization and the opportunities that will help you achieve your goals.

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