Constant Contact Lead Gen & CRM is a powerful online marketing automation platform to help businesses stay active in generating more leads and engagement from potential or existing customers. Constant Contact Lead Gen & CRM allows you to have all of your tools and email campaigns in the same system. It is beneficial, so you can receive more profound insights about leads and analyze more opportunities for your business. It offers complex metrics so you can follow each lead’s journey from their first connection to your business to becoming a customer.
Constant Contact Lead Gen & CRM can identify anonymous visitors to your platforms using its visitor ID feature, where anonymous visitors are tracked. When they connect with your brand (provide their name, email, phone number, etc.) their site browsing history is automatically added to their contact record, giving you key insights.
Constant Contact Lead Gen & CRM lead scoring feature lets you build a scoring system and assign values to lead interactions based on behaviour, demographics, and engagement with your marketing. You can categorize your leads based on the “cold to hot” scale, which can help your sales team determine the best leads to pursue and tell how close they are to becoming a customer.
Constant Contact Lead Gen & CRM sales pipeline is a visual representation of your sales flow where you can create and visualize the complete sales cycle and various stages that a lead will pass through.
The sales optimizer gives your sales team access to automating the creation of opportunities, tasks, and actions based on pipeline stages. It also assists in your sales team productivity by replacing platform activities that are repetitious and time-consuming.
Constant Contact Lead Gen & CRM helps you track and prove ROI (return-on-investment) from your marketing efforts. The analytics will help you compare and analyze success, so you can tell what works for your business and what doesn’t.
You can see and analyze your website’s visitor session duration, how many and which pages were viewed, and a specific pathway each user took to your site.
Constant Contact Lead Gen & CRM lets you determine which channels are helping drive the most traffic and see how they react based on different marketing strategies.
Since campaigns are measured by contact, we can understand the process of converting prospects into customers using the cost per lead feature. You can associate leads to marketing efforts, which allows you to retrieve an intricate report highlighting cost per lead and overall ROI of each campaign.
Constant Contact Lead Gen & CRM will support your inbound marketing strategy using these features:
Constant Contact Lead Gen & CRM is priced very competitively against other tools on the market, considering the extensive features and brand management offered.
Through a certified digital marketing agency partner such as BeResponsive Media, we offer you an even better pricing structure that is contracted month-to-month allowing you the freedom that other platforms don’t.
The best part is that Constant Contact Lead Gen & CRM prevents you from sacrificing quality or functionality while receiving continuous support from BeResponsive Media as your digital agency to guide your digital marketing efforts along the way.