Branding: BeResponsive Media created a custom logo design that integrated international, national, and regional elements into the icon. The brand was then integrated into all campaign ads and supporting collateral displaying the U19 Men’s World Floorball Championships across Halifax utilizing traditional and digital media such as billboards, social media, television, print, radio, PR, and web.
Education: An infographic of key statistics and points of interest about Floorball helped newcomers to the sport see the scope it has on an international stage.
Themes: Creating themes for each day of tournament games helped drive different levels of interest and engagement within different target community segments. Examples included Charity Night, School’s day, and Minor Hockey Night to broaden the scope of community interest.
Schools: With the guidance of the LOC, we promoted several events for students that allowed them to attend tournament games. Students were offered Buy 1-Get 1 Coupons that encouraged them to bring their parents/guardians to an evening game after the school-day trip.
Website SEO: BeResponsive Media offered professional SEO services to determine specific keywords to use within the website content.
Social Media: The event was promoted with captivating content such as interactive posts for followers, engagement, and quality infographics. Followers had the opportunity to enter several raffles where they could win tickets to the event.
Branding: Informing locals about the sport and event was a core goal and this was accomplished through an extensive media advertising campaign in the 8-weeks prior to the event consisting of radio and TV ads, press releases, and publicized interviews that allowed people to learn more about the sport.
Branded Apparel: We designed all of the promotional apparel for the event. Here are two samples of tournament shirts and hats.
Logo Design/Branding: A custom logo design and brand design was utilized for the Men’s U19 World Floorball Championship; these were integral to drive brand recognition for the year leading up to the tournament.
Signage: Branding was integrated into the event tickets, on-site signage, arena board advertising, digital and traditional billboards around the city, and the International TV Broadcast graphics.
Through brand development and management, we were successful in promoting the Men’s U19 World Floorball Championship in these three key areas:
“If it wasn’t for BeResponsive Media, I don’t believe we’d have had the identity and marketing savvy, similar to many of the professional well-known sports events in North America, and thus the success with our event.”
– Anthony MacNeil, President, Floorball Nova Scotia
