What Is

Digital Brand Management?

Digital Brand Management is how YOU take control of your customer’s online experience.

It integrates several key elements that determine your digital marketing success.

Your effectiveness as a business increasingly relies on how you connect with customers in online environments. Many of us believe that all we need is a “good website.” We’re here to tell you that, unfortunately, even a beautiful website is merely one component in the machine of online success.

First off, what is Brand Management?

Brand Management is, quite frankly, exactly what it sounds like! Managing your brand from an outsider’s perspective to maintain a consistent, likeable reputation. Brand management strategy is fueled by digital marketing, product/service reviews, news articles, press releases, and numerous other touchpoints.

This article focuses specifically on the digital aspects of brand management. Digital brand management is the process of managing and maintaining a brand’s online presence in order to drive business growth and build trust and credibility with growth and build trust and credibility with customers.

This includes digital brand marketing strategy development and implementation, creating and distributing engaging content, managing social media accounts, and analyzing data to track the effectiveness of efforts. It is important to align digital branding with the company’s overall brand identity and messaging and to continuously monitor and adapt to changes in the digital landscape.

Overall, the goal of digital brand management is to create a cohesive and consistent brand experience for customers across all digital channels. This is done through five essential elements.

The FIVE key elements of Digital Brand Marketing are:

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YOUR WEBSITE

In today’s day and age, a website is a crucial component of digital brand management. It serves as the online hub for a company or organization, providing a place for customers to learn more about your brand and what you offer. A good website not only showcases your products or services but also communicates your brand values and personality.

A well-designed and user-friendly website is essential for building trust and credibility with customers. If your website is challenging to navigate or lacks essential information, it can frustrate potential customers and drive them away.

In addition to being user-friendly, it is important to create a mobile-optimized website. Did you know most internet users browse the web from their smartphones?

If your site is not mobile-friendly, it will be difficult for these users to navigate and access the content, leading to a poor user experience and potentially pushing them toward your competitors. Additionally, Google has indicated that it favours mobile-friendly websites in its search rankings, so a mobile-optimized website can also help improve your search engine visibility.

Have strong calls to action (CTAs). Calls-to-action are important for your website because they give visitors a clear direction on what they should do next. Without CTAs, visitors may become confused or unsure of how to engage with your website. By including strong, relevant CTAs throughout your website, you can guide visitors toward taking the desired action, whether it be filling out a form, making a purchase, or subscribing to your email list. Additionally, CTAs can help increase your website’s conversion rate by encouraging visitors to take a specific action.

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Search Engines

When people are looking for your products or services, where do they start? The answer is Google.

Do you know which page of the search results your site appears on? If not, you might be invisible to users. Therefore, it’s unlikely that you’ll have the opportunity to connect with them, and it may be time to consider professional SEO services.

Higher-ranking search results tend to get more clicks, which can lead to more traffic to your website and potentially more business. Several factors can impact how your brand appears in search results. One of the most important is the use of keywords. These are the words and phrases that people type into search engines when they are looking for something. Including relevant keywords on your website and in your online content can increase the chances that your brand will appear in search results when people are looking for those keywords.

One of the best practices for implementing these keywords is to improve your content marketing strategy. With digital technology on the rise and buyers consuming online marketing at an increasing rate, content creation is more important than ever to connect brand management with your current marketing efforts.

Content marketing builds trust with your consumers, shares your brand culture, and strengthens your company’s SEO strategy. BUT – ineffective content is useless. By creating high-quality content that is relevant to your target audience, you can improve your search engine rankings, increase website traffic, and enhance brand awareness and loyalty. This can help you stand out from competitors and establish yourself as a thought leader in your industry.

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Social media strategy

In 2024, having a social media strategy will be even more essential for businesses of all sizes and industries. Social media platforms have become an integral part of the marketing mix for many companies. An effective social media strategy can help you achieve various goals, including increasing brand awareness, generating leads and sales, and building customer loyalty.

One of the main benefits of effective social media management is that it allows you to reach and engage with your target audience where they spend their time – on social media. With over 3.6 billion people using social media worldwide, it’s no wonder that businesses are turning to social media to connect with customers and promote their products or services.

Set a goal to stay active on all your social media platforms. This will keep you at the top of the algorithm. The social media algorithm helps maintain order and improve your brand management by deciding which accounts are the most reputable and placing those accounts at the top of users’ news feeds. Therefore, engagement, consistency, and optimization will keep you at the top!

This is a block of text. Double-click this text to edit it.A social media strategy also helps you be more efficient and effective with your digital brand marketing efforts. By setting clear goals, identifying the right platforms and target audience, and creating a content calendar, you can streamline your social media efforts and ensure that your time and resources are being used effectively.

In addition to increasing brand awareness and generating leads, an effective social media management plan can also help you to build customer loyalty. Regularly engaging with customers on social media can create a sense of community and foster long-term relationships with your audience. This can lead to increased customer retention and word-of-mouth marketing, which can significantly impact a business’s bottom line.

Overall, having a social media strategy in 2024 will be essential for businesses that want to stay competitive and connect with their audience in the digital age. By effectively using social media to reach and engage with customers, you can drive brand awareness, generate leads and sales, and build customer loyalty.

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Online
reviews

In the name of social proof – a phenomenon where people are more likely to trust the opinions and actions of others when making decisions - most potential buyers look for business or product reviews as an integral part of their pre-purchase research. As a business owner, you may wonder about the importance of online reviews… after all, it can be tempting to ignore them and focus on more tangible aspects of running a business. However, there are several key reasons why you should prioritize Google business reviews:

Credibility

We are sure you know how important it is to establish credibility with potential customers, but you may not be aware that online reviews can be one of the easiest ways to achieve that. Reviews establish a business as a trustworthy and reliable option for potential customers. They can help you to build credibility with local customers. People searching for a business in a specific area often rely on reviews to make their decisions. More positive reviews can help your business stand out as a top choice for local customers.

BRAND IMAGE

When consumers see a company with a bunch of 5-star reviews, chances are they are going to view the brand’s image positively. This results in increased brand recognition and a more positive perception of the business overall. Reviews also help customers differentiate your business from your competitors. Customers may be torn between several different options when searching for products or services in your industry. You can be the more attractive choice over your competition by having a high number of positive reviews.

SEO SCORE

You may be wondering how online business reviews can impact your search engine optimization (SEO) score. After all, SEO is a crucial part of attracting potential customers through search engines like Google. Luckily, online business reviews can play a significant role in improving your SEO score.

Increasing the number of high-quality, relevant websites that link back to your business’s website is one of the most helpful ways online business reviews can improve your SEO. When other sites link back to your site, it increases your domain rating and improves your position on search engines. When consumers leave reviews online they often write about where and what they purchase, leaving a link to the product/service for others to view. This improves your SEO score by increasing the number of inbound links to your site.

SEO is even improved when customers leave a review on your own site, rather than Google and Facebook. Wondering how this is possible? When people leave reviews on your site, they typically describe details about the products/services they received, which adds more relevant content and increases the number of keywords on your site.

Last but not least, online business reviews increase the total amount of traffic to your site. Simply put, people surfing the web see that your business has mostly positive reviews, making them more likely to click through to your website. Google recognizes this increase in traffic, furthermore improving your ranking in search results.

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VIDEO CONTENT

People will watch a one- to two-minute video before reading a paragraph of text. Marketing videos are the best way to showcase your business, develop your brand, establish your online personality, and build trust. Here are a few reasons why

Video is highly
engaging

People would much rather watch a video than read text, making video a great tool to grab attention and keep viewers engaged.

Video is
versatile

Video can be used in everything from social media posts, to embedded on a website, or promoted in email marketing campaigns. This versatility makes it a strong point for any digital brand management strategy.

Video is
shareable

Videos are shared much more frequently than articles across social media, making video a powerful tool for increasing brand awareness and reaching new audiences.

VIDEO
IMPROVES SEO

Search engines, most importantly Google, prioritize websites with video content. Simply put, video improves your search engine ranking.

Video fosters
credibility

You can help to establish validity and trust with potential customers by creating video content that educates them and shows a human element.

Most users react positively to watching informational, entertaining videos on their social networks. Whether it’s a short looping Instagram Reel, a Tik Tok video, a mini ad for your business, or simply a stock video for marketing with text overlay, many social platforms have pushed brands to partake in video creation instead of static text content.

Overall, video is a powerful tool for digital brand management. By incorporating video into your marketing strategy, you can increase engagement, reach new audiences, improve SEO, and foster trust and credibility with potential customers.

All FIVE of these critical elements work together to form your digital branding strategy.

quick tips

define your goals

Be consistent

Target your audience

Engage with your users

define your goals

Target your audience

Be consistent

Engage with your users

How’s YOUR Digital Brand Management?

IMAGINE your website and digital marketing working as hard as you do to drive leads, increase sales, and beat your competition. You can now have an exact strategy to make this a reality.

Our Digital360 allows you to see your industry’s complete digital landscape

See what’s working on social media. We cross-platform examine your social media presence vs your biggest competitors. Our Digital360 report outlines when they are posting, what they are posting, how frequently they are posting, and how their posts are performing. You’ll receive a customized plan of what social media strategies we recommend you implement to grow your online presence.

Analyzing this data reveals opportunities for you to get more visitors. By assessing search data, namely keyword usage and search volume, the Digital360 identifies areas where you can optimize your website to attract more visitors instead of those valuable leads going to your competitors.

We show you the exact search terms your target customers type into Google. Through our professional SEO services, you can gain valuable insight into the language and terminology that your customers use when searching for information online. Additionally, our Digital360 report shows you where those search queries are taking your customers, giving you the ability to track their online behaviour and understand their interests and needs.

Then, our team of experts will work with you to develop a customized digital marketing strategy that is specifically geared to driving targeted traffic to your website and converting that traffic into paying customers. Our effective campaigns create real, measurable results for your business.

BeResponsive is so much more than just a Halifax marketing agency.

We are ready to discuss your digital brand management strategy to accomplish your 2024 business goals with tremendous success!

Insights

Digital Brand Management?